The aromatic odyssey from ROJA Parfums
Roja Dove, a renowned British perfumer with nearly four decades of experience in the world of fragrance, lent his exceptional talent to the legendary perfume house Guerlain for more than 20 years before embarking on his own olfactory journey. Let's explore the world of ROJA Parfums , his own perfume brand, and discover the fascinating stories behind his creations.
A childlike fascination with scents
Roja Dove's passion for perfumery began in his younger years when he would often sneak into his mother's room to explore her perfume collection. While other children spent their pocket money on sweets, he saved his money for perfumes. At the age of 14 or 15, he found his first signature fragrance, "Eau de Balenciaga Pour Homme" by Balenciaga. This fragrance captured his heart and marked the beginning of his lifelong journey into the world of fragrances.
A career in perfumery
Roja Dove's love of fragrances led him into the industry. He began his career in a house in Grasse, France, where he was formally trained and worked for nearly two decades. However, he craved more creative freedom. After leaving Guerlain, he decided to start his own company. His first major project was a charity auction for the Terrence Higgins Trust, where he offered a unique perfume bottle for auction. This experience led to the creation of his "Bespoke Service", which caters to a select clientele.
Roja Dove's journey took an exciting turn when Harrods invited him to open a perfume boutique inside the department store. This boutique was different from others as it did not carry complete collections, but only the finest examples of perfumes from different houses. This concept led to the creation of "Roja Dove Haute Parfumerie", which has been successful for 15 years.
In 2011, Roja Dove launched his own brand, ROJA Parfums. This decision was a significant step in his life and represents his family heritage. To finance the launch, he used his savings to produce the first batch of perfumes. To his amazement, they sold out within weeks, marking the beginning of a world-bestselling brand.
The Magic of ROJA Parfums
ROJA Parfums was born at a time when the public was looking for high quality, creative and unique fragrances. The fragrance market was saturated with mass market fragrances that suffered from a lack of imagination, while money was invested in advertising campaigns rather than in the fragrance itself. Roja Dove's brand offered a personal touch that appealed to people. Each fragrance is made with care and craftsmanship, without compromise and only using the highest quality fragrance essences from around the world. This approach was very well received by perfume lovers and contributed to the success of the brand ROJA Parfums.
Inspiration and a personal fragrance
The inspiration for Roja's fragrance creations can come from various sources. He has developed fragrances based on art, his life experiences, places, cultures and evocative words. His role as a perfumer is similar to that of a poet or storyteller, with fragrance being his medium.
Roja Dove's favorite fragrance is one he created for himself. He was inspired to create a scent that truly represents him. The fragrance is simply named " ROJA " and is decorated with gold flakes, symbolizing his love of craftsmanship and a dash of playful glamour. Demand for this personal creation grew rapidly, leading to its release to the public, where it received worldwide acclaim.
Roja Dove's journey into the world of perfumery has been marked by a deep passion for fragrance and an unwavering commitment to craftsmanship and creativity. ROJA Parfums is a testament to his dedication to offering exceptional fragrances to the world.
Here is a list of the most prestigious ROJA Parfums:
ROJA Amber Aoud
ROJA Enigma Aoud
ROJA Diaghilev
ROJA Elysium
ROJA Elixir
ROJA Isola Blu
To properly usher in the 2023 Christmas season, ROJA Parfums has relaunched its Essence de Parfum line in beautiful, new packaging and perfume bottles. Each masterpiece has been given a specific color, and color-coordinated crystals adorn each lid. The perfume itself remains the magical elixir, that we all know and love. The refreshed and revamped line will be available in store from November 1st, just in time to plan your festive ROJA Parfums gift. We are proud to present this line exclusively in the new packaging in the 4D OUTFITTERS Concept Store to present.
