LEN Fragrance: Founder Jelena von Olnhausen and Jeremy Fragrance in Dubai

There are fragrances that are like good conversations – they linger. And then there are fragrances like LEN Fragrance : They're like a secret glance over the rim of your glass at a dinner in Paris. Intense. Personal. And never trivial.

I am PERFUME.GIO – and when I wear a fragrance, it's not to please, but to tell a story. LEN has given me several. Stories about spies, desert nights, high stakes at the casino, love letters in fragrance form – preserved in glass, sealed with an antique key.

And if you think that sounds like something from a movie, you're right. But that's exactly what LEN is: great cinema for your nose.

LEN Fragrance stands for essences with depth: highly concentrated extracts of 23–30% fragrance oil, artfully designed by Thierry de Baschmakoff, composed by master Michel Almairac and inspired by historical love stories.

I, PERFUME.GIO, appreciate this brand for its ability to combine cultures, emotions, and social codewords of the luxury world in just a few drops. From Crystal Bomb —an oriental-amber fairytale from 1001 Nights—to Jeux Dangereux , which weaves a deep, sensual narrative with its Parisian spy story—the fragrances speak to moments as they are worn.

Particularly exciting: 27 in Macao , a fragrance that fascinates voices like Jeremy Fragrance and sheikhs in Burj Al Arab alike. In this dual article, we look at LEN Fragrance as a whole, before embarking on a captivating journey with 27 in Macao – spicy, seductive, socially charged.

Experience exclusive stories and extraordinary fragrances – available at 4D OUTFITTERS . And if you want to delve deeper, scroll down or stay for our detailed XL version.

LEN Fragrance is no coincidence. The story begins in 1812, when François de La Lènes, perfumer at the court of Louis XIV, presented his fragrance recipes to Countess Artukhovskaya von Olnhausen as a token of affection. These recipes remained in the family for over two centuries and were rediscovered in 2015 by Jelena von Olnhausen, the countess's great-granddaughter. Together with Michel Almairac, who has composed for Dior, Chloé, and Gucci, among others, they were transformed into modern extracts. They were packaged in luxurious bottles with magnetic key closures – designed by design legend Thierry de Baschmakoff.

The LEN Fragrance line Histoire Privée comprises six to eight extracts, each with its own narrative. Crystal Bomb is a fruity oriental composition inspired by a princess in Dubai. With rose, violet, amber, oud, musk, and vanilla, the fragrance captivates everyone. Jeux Dangereux, on the other hand, opens a chapter full of secrets – a female spy in 1960s Paris, dressed in bergamot, jasmine, and vanilla wood. In 2018, this fragrance won the Duftstars Award in the Artistic Independent category.

The newer fragrances, such as Just Roulette, Privarot, She & Male , and Try to Follow Me , explore global encounters, gambling, love, and lust. Each fragrance is like a scene from a film—passionate, elegant, and sometimes risky.

The exclusive line offers even more creative freedom. Say Sakura combines Japanese cherry blossom with cool saffron. Nasra , an olfactory homage to a pearl diver, surprises with cardamom, leather, vetiver, and a salty breeze. Amour Brut plays with raw masculinity and delicate melancholy. Darling Bogota brings notes of cocoa, patchouli, and the flair of Latin American nights.

The scent 27 in Macao has become almost iconic. Pepper, coffee, ginger, vetiver, tonka bean, lychee – a composition that resembles a tailor-made tuxedo. Jeremy Fragrance describes it in his videos as one of the most extravagant scents a man or woman can wear. For him, it's fragrant luxury with a glamour factor. This fragrance is also no stranger to the Burj Al Arab – sheikhs buy it for themselves or their guests. There, the perfume represents European sophistication with Arabian depth.

PERFUME.GIO loves LEN for its cultural charge. No other fragrance combines high-end craftsmanship, storytelling, longevity, and bold creativity so consistently. LEN fragrances aren't followers—they're statements. They suit people who want more than the mainstream. Crystal Bomb for the big stage, Jeux Dangereux for the moment of proximity, 27 in Macao for social appearances with style.

Available is LEN Fragrance at 4D OUTFITTERS – online and in-store in Bregenz on beautiful Lake Constance. And if you want even more, become part of the 4D INSIDER CLUB. There you'll find stars, white labels, fragrance samples, secret promotions, and invitations to exclusive events.

You don't want a run-of-the-mill fragrance. You want stories, memories, art on your skin. Then LEN Fragrance your new chapter.