Jeremy Fragrance: From boy band star to fragrance director – success, values ​​& controversies

From boyband shoe to fragrance bottle – The transformation of Jeremy

Imagine: In 2014, Daniel Średziński (born 1989, Oldenburg) was in the glittering shoes of a boy band (Part Six) – stage lights were his element. But instead of pursuing pop stardom, he opted for a radical privilege: his own fragrance. He renamed himself – Jeremy Fragrance – and placed himself at the forefront of personality.

TikTok Explosion – Why Everyone Wanted to Talk (and Smell)

A loud sound, a dramatic pose, a whiff of fragrance – accompanied by "POWER! SEXY! POWER!" – and suddenly all of social media is talking about a guy testing fragrances. In the comments, you can hear: "At first I thought this was comedy, then the scent really drew me in." When perfume goes viral, it's more than marketing – it's pop culture.

Office for Men – The fragrance that became more than a crowdfunding trick

With Office for Men, he didn't create a clever TikTok challenge, but a crowd-pleasing fragrance: €25,000 was supposed to be enough – it turned out to be almost €800,000. Why? Because he combined Alberto Morillas's heart, brain, and marketing under one roof. The result? Not a niche artistic drama, but a confident signature perfume.

Notes replace feelings – How fragrance tells stories today

"Vetiver, musk, ambergris" sounds academic—but anyone who says "Sexy for a date – lasting until late at night" is hitting the mark with their target audience. A community of gym-goers, young business professionals, and lifestyle enthusiasts—pragmatic, confident, and credible. As one Reddit user aptly wrote:

“He put the fragrance into a frame which ‘not fragrance’ people would understand.”

The collection in focus – eight fragrances, eight characters

Office for Men - Notes: Ambroxan, Bergamot, Iris, Patchouli, Musk

Character & Benefits: The office type: fresh, clear, present – ​​without demand, but with impact

Price: €25–€79

Date for Men - Notes: Mandarin, Cardamom, Patchouli, Oud, Vetiver

Character & Benefits: Dating evening wear – seductive, self-confident

Price: approx. 50–250 €

Black Tie - Notes: Amber, Musk, Oud, Vetiver, Patchouli

Character & Benefit: Evening wear in bottle form – elegant and stylish

Price: approx. €50–250

Day for Women - Notes: citrus, white flowers, musk

Character & Benefits: Perfect for sunny days – bright, friendly, atmospheric

Price: approx. €50–250

Night for Women - Notes: Vanilla, Tonka Bean, Patchouli, Amber, Smoky Woods

Character & Benefits: The evening companion – warm, sensual, a touch of drama

Price: approx. €50–250

Day Travel - Notes: Citrus accords, aquatic notes, hint of amber

Character & Benefits: The Travel Dwarf – Group hug on the go

Price: approx. €50–250

Essentials Set - Notes: Miniature versions of popular fragrances

Character & Benefits: Sampling meets style – perfect for getting to know

Price: 19–59 €

Limited Most Masculine - Notes: Dopamine

Character & Benefit: Gift packages for brand lovers – luxurious and thoughtful

Price: approx. 559 €

A wink with ambition – When values ​​​​slide onto the stage

Jeremy proudly calls himself the "Number 1 Fragrance Icon that follows Jesus," and his mother often sits behind the camera like silent-movie props. A family format with dignity—or a show with calculation. Then photos with Donald Trump surface, followed by media distancing (Sky, Aldi), and meme references to Elon Musk inspire more astonishment than fact-based collaborations.

Fragrance culture on Lake Constance – where luxury means advice

I'm Giovanni aka PERFUME.GIO, co-founder of 4D OUTFITTERS – our concept store in the heart of Bregenz, the capital of Vorarlberg, directly on Lake Constance. Here, in the border triangle between Austria, Germany, and Switzerland, not only cultures meet – but also worlds of fragrance.

For us, luxury doesn't begin with a price tag, but with time: time to smell, time to advise, time to understand what a scent is trying to convey. Over 700 niche fragrances, well over 40 brands – and new ones are added every week. But where to start?

We offer intuitive, personal, and honest advice. Whether digitally or in-person: We first look at what you're already wearing – and build on that. Dupes? We don't have them. But if you love tuberose, we'll show you true tuberose masterpieces. If you're looking for something completely new, we'll accompany you on a journey – often five or six scents, a bit of fresh air, a sip of water… are all it takes, and you'll feel which scent is yours. Always directly on your skin. Always in the here and now.

Coffee instead of cold-heartedness – A moment that could be a gesture

On June 21, Jeremy Fragrance will enter the MEDUSA perfumery in Bregenz – just 450 meters from our 4D OUTFITTERS concept store.

A short walk would have been enough to stop by Jelena von Olnhausen of LEN Fragrance – a close acquaintance who had been with him for years. But a concrete commitment was never forthcoming. No meeting was planned.

It's a shame, really – because a quick hello, a symbolic visit, maybe a photo together… it would have been a simple gesture. Instead, they said: "That costs money."

And yet he himself often says: “What would Jesus do?” Probably not asking about the fee, but simply dropping by – out of friendship.

The fragrance moment that decides everything: Spray. Sniff. Forget. Why perfume deserves more than a quick click.

A trend has crept into the fragrance world that seriously bothers us – “cap spraying”.

You take a bottle, spray into the cap, take a quick sniff, put the cap back on – and move on to the next fragrance. Oils drip onto the glass bottle, labels come off, and testers stick together. And in the end? The perfume shop looks like a beauty fast-food joint.

It's no wonder that many high-end boutiques now block their spray heads or only allow testing under supervision. What's lost: the authentic experience. The peace and quiet. The curiosity. The time a perfume deserves.

Because perfume needs skin.

It takes 5–10 minutes to unfold. The top notes open, the heart notes become noticeable, and the base notes reveal whether a fragrance will last. Those who decide in seconds are choosing against depth.

A true fragrance experience is like a good conversation – you have to be able to listen, feel, and wait.

And if you don't do that, you're missing out on more than just a note, but a story. Perhaps even a piece of personality.

Therefore: less lid, more skin. Less selfie, more soul.

When fragrance is more than just a show – Two bottles that show what niche really means

Lost in Paris – Roja Parfums

Roja Dove, British master perfumer and former "Professeur de Parfum" at Guerlain, creates a gourmand work of art with Lost in Paris that deliberately defies the mainstream. Top notes of blood orange and warm rum lead into a heart of amber, cashmere wood, and musk – a scent that lingers in the memory.

Say Sakura – LEN Fragrance

LEN founder Jelena von Olnhausen realized her vision in collaboration with a renowned perfumer. The result: Say Sakura – an ode to cherry blossoms, interpreted with metallic cherry, champagne, creamy marzipan, leather saffron, cashmere wood, and vanilla. The combination is unusual, modern, and lingers on the skin.

Roger Dove – a true master perfumer of the modern age

Roja Dove (real name Roger John Dove) is no mere sidekick. He earned the title of "Professeur de Parfum" at Guerlain, worked there for almost 20 years, and opened the Haute Parfumerie in Harrods in 2004. This makes him one of the few master perfumers of our time. His works are characterized by exceptional raw materials—such as rose de mai, ambergris, and cashmere notes—and a distinct signature.

Real craftsmanship cannot be copied

Brands that only chase trends often lack the depth and materials that go into these fragrances. There are copies, but they never really succeed in achieving the original – because behind Lost in Paris or Say Sakura stands for an attitude, a history, and a championship title. This is still a true niche: quality, creativity, authenticity.

Offline is the new online – Back to real encounters

Jeremy puts his digital formula aside: He's once again taking a real look into (perfumery) spaces, seeking closeness instead of virality. A statement or a risk? More like both: Proximity builds trust. But is that enough when the camera is no longer rolling?

When the light goes out, the scent remains!

Jeremy Fragrance is a media phenomenon – loud, cleverly staged, and well-thought-out. But anyone who wants to smell deeper must recognize the narrative behind the fragrance. Those who speak of values ​​should live by them even when no one is watching. Because in the end, only one thing remains: a bottle whose aura lives on even without the spotlight.