Wild Rush, Initio Parfums Privés, Supercharged Collection

Wild Rush by INITIO Parfums Privés is an Eau de Parfum that not only describes energy but aims to make it palpable. As part of the new Supercharged Collection, the fragrance stands for joy, drive, and that inner kick that immediately sets things in motion. The result is dynamic, confident, and instantly activating – a scent that doesn't just linger but moves.

What does Wild Rush smell like?
Aromatic, fresh, warm, and slightly sweet. Bergamot and lavender bring clear energy, while vanilla, caramel, and red fruits give the fragrance a modern, soft warmth. Sandalwood and patchouli provide depth and structure.

When is Wild Rush most suitable?
Ideal for everyday wear, evenings, events, and all moments when a fragrance should exude presence, drive, and self-confidence. Due to its aromatic-warm structure, Wild Rush works all year round.

What makes Wild Rush special?
What makes it special is its functional approach: INITIO describes Wild Rush as a neuro-olfactory fragrance, formulated with the JOYDROP complex, aiming to evoke energy, confidence, and emotional drive. The brand refers to it as a fragrance that expresses joy as "propulsion."