Technology Meets Niche Perfume: Newcleus by Xerjoff
A perfume with no alcohol, but with shimmering pearls made from seaweed? It sounds like molecular gastronomy – and it is, in fact, related. With Newcleus, XERJOFF shows another way a luxury fragrance can work – discovered by perfume.gio and available at 4D OUTFITTERS in Bregenz and online.
- Newcleus belongs to Xerjoff Sans, the brand's alcohol-free line.
- The perfume oil is held in alginate pearls that only burst when applied.
- Scent profile: soft rose with milk, caramel, vanilla, white musk and sandalwood.
- An interesting alternative if you'd rather not wear alcohol-based scents on your skin.
What makes Newcleus so special?
Newcleus is based on a completely alcohol-free formula. The fragrant oil is sealed inside alginate pearls that float in the bottle and break open as you spray – only then is the scent released. It doesn't just look beautiful, it also feels different on the skin: soft and creamy, without the typical cool “fizz” of alcohol.
Xerjoff explicitly recommends Newcleus for sensitive skin too. On hot summer days an alcohol-free scent is a pleasant alternative – and on an elegant evening the shimmering bottle is guaranteed to get people talking.
The composition
Newcleus is a rose in three acts – green, milky, then gourmand:
- Top notes: rose, green notes, milk
- Heart notes: rose, musk, caramel
- Base notes: rose, white musk, vanilla, sandalwood
If you love caramel and vanilla, take a look at our article on gourmand perfumes good enough to eat.
Curiosities about Newcleus and Xerjoff
Things you probably didn't know
- The pearls come from the sea
Alginate is extracted from brown algae – commercially mostly from giant kelp and Laminaria species. It was discovered by British chemist E. C. C. Stanford in 1881.
- A cousin of fake caviar
Using alginate and calcium, top chefs turn liquids into spheres – a technique called spherification. Ferran and Albert Adrià made it famous at the legendary El Bulli; Unilever had already described it in the 1950s.
- From food to the dentist's chair
Sodium alginate is used in food as E401 and by dentists as an impression material. In the Newcleus bottle it finally gets to shine.
- A nickname became a brand
“Xerjoff” goes back to “Joff”, a pet name founder Sergio Momo's Slavic grandmother used for him. English colleagues turned it into “Sir Joff”.
- Turin, tennis and rock stars
Xerjoff was founded in Turin in 2007 by Sergio Momo and Dominique Salvo, has sponsored the ATP Finals in Turin since 2021, and has released fragrances with Brian May, Tony Iommi and Duran Duran.
4D Insider Club: collect stars with every purchase
As a member of the 4D Insider Club you collect stars with every purchase – online and in our boutique in Bregenz. You'll find all the details of the loyalty programme on the club page.
And with every fragrance order, a sample of the scent you ordered is always included; you can request up to four more free samples in the order note in your cart. Shipping is free from €200.
Who is Newcleus for?
For anyone who loves roses but isn't after a classic powdery rose. For anyone who prefers to avoid alcohol on their skin. And for anyone who wants a bottle that looks like a small work of art on the shelf. Fancy more Xerjoff? Read the brand's story in Xerjoff: a luxurious journey through the world of niche perfume – and discover a completely different character in Groove Xcape.
FAQ about Newcleus
Is Newcleus really alcohol-free?
Yes. Newcleus is part of the Xerjoff Sans line and is based on a completely alcohol-free formula; the perfume oil is sealed in alginate pearls.
What does Newcleus smell like?
Soft rose with green and milky notes, caramel and musk in the heart, and vanilla, white musk and sandalwood in the base.
How do I apply Newcleus?
Like any perfume: spray onto your pulse points. The pearls burst as you apply it and release the scent.
Your 4D OUTFITTERS team, Bregenz
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