Part 1: Fake, Fame & Flacons – What Really Goes On in the Perfume World

Fake, Fame & Flacons: PERFUME.GIO on influencers, undisclosed advertising, counterfeit perfume and tester chaos – insider knowledge from the fragrance business, honest and outspoken.

The Ultimate Card Case from SECRID: Neat, Stylish and Always to Hand

Click – and your cards fan out: how the Secrid Cardprotector works, which Premium wallets+ we carry in Bregenz, and why the first 13,000 were made at a kitchen table.

Discover Florentine Masterpieces: Roberto Ugolini Perfumes

A Florentine bespoke shoemaker who makes perfume: Roberto Ugolini names his scents after shoe styles, gardens and the lion of Florence. The story, curiosities about 17 Rosso and Marzocco – and ever...

Technology Meets Niche Perfume: Newcleus by Xerjoff

A perfume with no alcohol, but with shimmering pearls made from seaweed: Newcleus by Xerjoff. How the alginate pearls work, what the scent smells like and what it has to do with molecular gastronomy.

OmanLuxury: A Journey Through the World of Exclusive Niche Fragrances

Frankincense, mountain roses and a dagger as a national symbol: OmanLuxury from Muscat turns Oman's fragrance culture into modern perfume. The story, curiosities and every fragrance by the brand at...

Carat: The First of the 4Cs – the Foundation of Sparkle

What do carob and diamonds have in common? The word “carat”. What a carat weighs, why weight isn’t size, what “ct” on the label means – plus curiosities from the Cullinan to the Pink Star.

Experience Luxury: How to Behave in a Niche Perfumery

Keep the tester away from your nose, never spray into the cap, and ask before you start: perfume.gio shares the rules for visiting a niche perfumery – plus curiosities from the coffee-bean myth to ...

The History of Houbigant: A Heritage of Perfumery

Houbigant has been writing perfume history since 1775: Fougère Royale, Quelques Fleurs, Napoleon, Marie Antoinette – and today the warm Collection Orientale. The story, the curiosities and the frag...

Discover the World of ANFAS: A Journey Through Scents and Cultures

“Anfas” means “to breathe”: the perfume house of Asim Al Qassim, the first certified Emirati perfumer, captures Arabian hospitality in a bottle. Red Ishq, Salam, Rahaba, Dhai – and a few curiositie...

Diamonds as an Investment: What to Know Before You Buy

Are diamonds a good investment? Certificates, the 4Cs, liquidity, costs and origin – explained factually, with a few sparkling curiosities. Not investment advice.